Australian EdTech company Maxme is rapidly expanding its footprint in India, leveraging strong institutional partnerships and support from Austrade to build a nationwide presence in under two years.
Founded in Melbourne in 2019 by CEO Renata Sguario, Maxme delivers technology-driven training programs focused on developing essential human skills such as communication, creativity and resilience—critical capabilities in an increasingly AI-driven world.
India marked the company’s first international expansion in 2024, and has since emerged as a high-growth market. “We’ve built a nationwide business in India in just under two years,” said Sguario, crediting Austrade’s on-ground support and market-entry facilitation as key enablers.
Maxme’s digital platform combines gamified learning, user-friendly design and affordability—factors that have driven adoption among students, early-career professionals and educational institutions. The company targets late-stage school students, university learners and young professionals in their first five years of employment.
Austrade has played a pivotal role in Maxme’s India journey, facilitating participation in delegations, including EdTech missions and the DIDAC 2025 initiative, as well as the Festival of Australia series held across major Indian cities between 2024 and 2025. These engagements enabled market access, partnerships and commercial opportunities.
To strengthen its presence, Maxme established a local entity in Noida, Uttar Pradesh, supported by favourable state incentives. The company currently operates with a growing team, including full-time staff and a network of facilitators.
Adopting a partner-led strategy, Maxme collaborates with technical training providers to integrate human skills into broader upskilling programs. This approach has resulted in 16 major partnerships and program delivery across key cities such as Bengaluru, Hyderabad, Chennai and Delhi.
Recent collaborations include programs with Kings Cornerstone International College in Chennai and Ramaiah Academy in Bengaluru, alongside multiple MoUs with educational institutions moving toward implementation.
Looking ahead, Maxme aims to reach 4 million users in India by 2030, positioning itself as a key contributor to the country’s evolving skills ecosystem.
Sguario emphasised the importance of in-market presence and relationship-building for Australian exporters entering India, highlighting that long-term success depends on strong local partnerships, adaptability and sustained engagement.